Companies harvest personal data through multiple sources, often without your explicit consent. Here’s how they do it: 1. Your Web Browsing and App Activity. Websites track you using cookies, fingerprinting, and tracking pixels to monitor behavior. Apps collect location data , microphone activity, and browsing history, even when they don’t need it. Key Takeaways Companies profit from personal data by selling it to advertisers, insurers, and data brokers without clear consent. Google, smartphone apps, and data brokers often collect data silently through tracking and hidden policies. New laws and fines aim to stop unfair data use, but misuse of personal data remains a major concern worldwide. Privacy concerns and data breaches have made users more aware of how Big Tech tracks, collects, and monetizes personal data . Understanding how this data is gathered and used is the first step in protecting privacy . Below are the key ways Big Tech companies collect , analyze, and profit from user data . Tracking and Profiling Users. Using the data they collect about you, these companies can infer even more information about your interests, habits, goals, and fears, with variable accuracy. These profiles are like secret identities that reveal parts of your that even your most intimate friends might not be aware of. But with privacy concerns (so you don’t become a victim of identity theft) becoming more public, companies are giving you more opportunities to opt-out of data collection and sharing, and they’re starting to write their privacy policies in more accessible language. At the start of this year, California enacted its new privacy law, the California Consumer Privacy Act (CCPA), which gives people the right to see what data businesses have on them, to delete. Here are some suggestions for locking down your devices and preventing data collection . Read Privacy Policies and Reports . You can find out what kinds of data an app siphons from. Companies are making it harder and harder to tell who’s tracking you online.
TheFappening Privacy: How Companies Are Secretly Collecting Your Data
Companies harvest personal data through multiple sources, often without your explicit consent. Here’s how they do it: 1. Your Web Browsing and App Activity. Web...
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